Startup Advice Column

Mission Often Matters More Than Monetization In An Early Market

Rules of Thumb, skmurphy, Startup Advice Column / By /

Q: I am a newly minted entrepreneur who has been developing a technology product for an emerging market (state-legalized marijuana) that is proving especially hard to crack. I am a long-standing business strategist who understands and appreciates the imperatives of customer development, however have been very unsuccessful in getting business owners and consumers to open […]

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Q: Can a Custom Solution Be The Basis For A Product?

3 Early Customer Stage, skmurphy, Startup Advice Column / By /

Q: I was contracted to develop a custom software application that I delivered with a minimum set of features the client requested so that it was simple to use.  Once my client is satisfied should I try and market it? There are similar products available but mine is simpler and I can afford to offer it

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Q: Is Building The Wrong Product A Waste Of Time?

1 Idea Stage, 2 Open for Business Stage, 4 Finding your Niche, Customer Development, skmurphy, Startup Advice Column / By /

Building the “wrong product” is not a waste of time you learn about the market and technical feasibility. Right and wrong are both gray, not black or white. Customer development and technical development typically require a sequence of prototypes that are “less wrong” over time under they become good enough.

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