Last week was a thought provoking one for me with Big Data Camp on Mon February 27, a “Great Demo” workshop on February 29, and a tour of the Strata 2012 exhibit hall on March 1. I encountered either examples or stories of visualizations that required hundreds to thousands of CPU hours to create at […]
A Picture Is Worth a Thousand CPU Hours Read More »
Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $0.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques
Pretotyping – Techniques for Building the Right Product Read More »
Some comments on Rich Skrenta’s observation: “I think it’s still a long time before we’ll have building codes for software.”
Building Codes For Software Read More »
Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of
Sketching The Likeness Of An Imaginary Business Read More »
Here are three common questions technical entrepreneurs have for potential co-founders.
3 Questions Technical Entrepreneurs Have For Potential Co-Founders Read More »
On Wed-Feb-22 at Noon PST the Book Club For Business Impact covered lessons learned applying a number of techniques for associating from chapter 2 of the “Innovator’s DNA” by Jeff Dyer, Hal Gregersen, and Clayton Christensen.
Associating, Pattern Matching, and Sensemaking Read More »
The primary challenge when you are first targeting a set of prospects for your product is to resist the urge of seeing the product as broadly applicable, instead focus narrowly where you bring strong benefit to get traction.
Defining Your Benefit and Targeting a Set of Prospects Read More »
We have Fortune 500 clients who are launching new products and who want to take advantage of customer development methodologies (or have come to the conclusion that they need a framework to revisit assumptions that are not working). There are broadly two types of situations where a large company is launching a new product: It’s
Customer Development Is Not Just For Startups Read More »
Your startup is a work in progress. When most entrepreneurs evaluate where they are it’s difficult not to include the promising future they foresee naturally ensuing from current efforts (or on bad days the certain doom no matter what they do). If you are not getting traction, if you don’t have the ability to reliably
Zoom In For Traction, Zoom Out For Impact Read More »
Innovative user interfaces have helped a number of products get adopted. These are three examples–interview, treemap, and tornado chart–may help to stimulate your thinking.
Better Interfaces: Interview, Treemap, Tornado Chart Read More »
You waste time and reputation using these methods for B2B customer discovery: surveys, landing pages, and asking for endorsement before product experience.
Pictures Are to Words as Conversations are to Surveys Read More »
Perfectionism vs. Mastery Mastery’s great accomplishments require time and a willingness to release a sequence of prototypes. Perfectionism means you don’t ship until it’s perfect. Which means you never ship or what you ship has not learned from problems or needs that only visible post deployment. Randall Munroe’s “The General Problem” embeds this observation: “I
Perfectionism vs. Mastery Read More »
A few thoughts on customer interviews and why their capacity to surprise us makes them preferable to surveys and landing pages for early market exploration.
Customer Interviews: Allow Yourself to Be Surprised Read More »
I came across an interesting tool this week in the collaboration area. The web page invited me to apply for membership, prompting me to enter my e-mail, twitter handle, blog, and a brief bio. But they were “purposefully vague’ about who they were. It wasn’t exactly stealth mode, more like maintaining deniability if it failed
Stay Tuned! We Are Being Purposefully Vague Right Now Read More »
“Nobody makes a video game about the quartermaster division, but armies win and lose on logistics and supply, and politics and diplomacy, and the work people do on the homefront.” Mike O’Malley in “History-ness and Video Games“ The first stage of a bootstrapped startup is a “come as you are” party. The founders are living
What Happens When The “Come As You Are Party” is Over Read More »
This post on customer development interviews is one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews please sign up for a no cost no obligation office hours session and I will be happy to help you rehearse or de-brief. Here are my lessons learned from taking
Tips for B2B Customer Development Interviews Read More »
A bootstrapper needs four attributes to succeed: purpose, patience, politeness, and prudent risk taking. These are markers for strength not weakness.
Purpose, Patience, Politeness, and Prudent Risk Taking Read More »
Appreciative Inquiry (AI) is a mindset that is essential in customer discovery. It encourages you to look for what’s working in an potential customer’s organization and “work with the grain of the wood.” It enables you to build on demonstrated strengths and accomplishments in framing your solution to a critical business problem.
Appreciative Inquiry Mindset Essential to Customer Discovery Read More »
Question from an entrepreneur in the midst of customer discovery for a new product. Q: We are preparing to launch our first product in a few months. Next week there is a conference sponsored by a professional society that represents one of our potential target markets. We have already done about a dozen customer discovery
Customer Development Conversations With Busy Prospects Read More »
Lenny Greenberg, Founder and CTO of Assistyx, e-mailed me a long and thoughtful response to my “Learning from Netflix” post. In fact it was is good that I am publishing it with his permission. There are a lot of lessons we can learn from this: It was smart for Netflix to look at their streaming
Learning From Netflix: Lenny Greenberg’s Response Read More »
