Startup Stages

How To Determine Your Competition During Customer Discovery

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they

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Tom Van Vleck’s “3 Questions” Complement Root Cause Analysis

Tom Van Vleck has  a great collection of software engineering stories on his site. One particularly good article is “Three Questions For Each Bug That You Find” which offers the following key observation: The key idea behind these questions is that every bug is a symptom of an underlying process. You have to treat the

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Video: Early Revenue For Enterprise Web Apps

This webinar is for SaaS firms faced with an “enterprise sales” challenge by virtue of their minimum price point or number of job boundaries, business processes, or contractual relationships that have to change to create value. The focus is on early revenue. Here is the video from my February 24 webinar with DreamSimplicity on “Early Sales

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