Startup Stages

How To Determine Your Competition During Customer Discovery

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they

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We Use a Wiki to Organize Customer Interviews

“The only certainty is a reasonable probability.” Edgar Watson Howe, “Country Town Sayings” We help clients to interview prospects in the early market for customer discovery purposes, we also help them have serious conversations with early customers periodically to capture their evolving perspective on the client’s offering. Sometimes we will do this on the client’s behalf

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Tom Van Vleck’s “3 Questions” Complement Root Cause Analysis

Tom Van Vleck has  a great collection of software engineering stories on his site. One particularly good article is “Three Questions For Each Bug That You Find” which offers the following key observation: The key idea behind these questions is that every bug is a symptom of an underlying process. You have to treat the

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Video: Early Revenue For Enterprise Web Apps

This webinar is for SaaS firms faced with an “enterprise sales” challenge by virtue of their minimum price point or number of job boundaries, business processes, or contractual relationships that have to change to create value. The focus is on early revenue. Here is the video from my February 24 webinar with DreamSimplicity on “Early Sales

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New Capabilities We Plan To Develop in 2011

To ensure that conversations and requests for help were productive, Anthony Scampavia kept a question at the top of his whiteboard in his various offices at Cisco for more than a dozen years: What is the problem you are trying to solve? Here are three problems we have identified and capabilities we plan to develop

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