Startup Stages

Keeping the Ball Rolling With Prospects

Most of our clients offer complex software products, frequently in combination with some amount of consulting services. Their sales are not the results of credit card transactions but a complex orchestrated sales process. Frequently their prospects need to see a custom demonstration or a benchmark that relies on their own data, not just the standard

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Three Tips for Small Talk and Casual Conversation

“A good listener is not only popular everywhere, but after a while he knows something.” Wilson Mizner One of the more challenging aspects of entrepreneurship for engineers is the need to be able to engage in “small talk” and casual conversation with strangers. I have three suggestions that go to state of mind more than

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Build On Your Passion With A Basic Model And Numbers

What follows is a chat transcript from an hour long  conversation I had with a  entrepreneur recently. I have cleaned up all of our typos and removed or modified some identifying information. The basic business was for a website to arrange services for travelers. I wanted the entrepreneur to move beyond his passion for the

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The Limits of Legal Self-Help

Every bootstrapper has a limited budget for attorney’s fees. Attorneys can help you foresee problems and craft contract language, which looks remarkably similar to English but is in fact code that is executed by the legal system. Use them to protect valuable assets–intellectual property, source code, revenue streams–not create them. A small digression If you

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3 Equations & 3 Unkowns: Target Customer is Key Initial Value

I mentioned in “3 Equations 3 Unknowns:  Customers, Features, and Message” that we spend a lot of time on the early customer stage. It requires very different sales style than you’ll see later on. It’s a conversational sales style. It’s much more about understanding the problem. You’re trying to solve three equations, three unknowns: Are

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Gabriel Weinberg Interviews Me For His Traction Book

Gabriel Weinberg is a serial entrepreneur (latest startup: DuckDuckGo), a Hacker Angel, insightful blogger, and frequent contributor to Hacker News. He is writing a book on how startups get traction and interviewing folks like Patrick McKenzie to collect lessons learned from a variety of perspectives. I was delighted when he approached me to take part

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