Startup Stages

5 Tips For Writing a Startup’s First Backgrounder

Focus on establishing your team as trustworthy and dependable. The biggest question in a prospect’s mind is how your team will you perform when things go wrong. Stress earlier engagements with the problem you help your customers solve. Make this “phase two” of efforts to solve these problems, building on earlier relevant experience and accomplishments.

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Cisco Presents Collaboration Technology as Sufficiently Advanced

I worked at Cisco for more than a decade in two stints between 1990 and 2003–taking time off from 1995-98 to work with a number of web startups–so I was intrigued to see John Chamber’s picture on the cover of the December issue of Fast Company. In the feature article by Ellen McGrit titled “Revolution

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Bob Lewis on Progress and Economizing vs. Cost Cutting

“Contentment comes from wanting what you have, Ambition from wanting what the other person has, Progress from wanting what nobody has.” Bob Lewis “Random Thoughts“ Bob Lewis writes the “Keeping the Joint Running” E-mail newsletter, devoted to practical advice for leading IT organizations effectively. From his column “In General, a Time for Generalists” Bob offer

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Conserving Trust in a Downturn

A lot of is written these days about how to conserve cash in a downturn. In particular the need to cut expenses by cutting headcount and unnecessary fill-in-the-blank spending. But conserving trust is equally important. If you have been bootstrapping and only increasing expenses in response to revenue (versus in anticipation of revenue) then your

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Tips For Handling Referrals

Nurturing Referrals Is Critical to Growth Nurturing referrals is a critical activity for every entrepreneur. A referral is an introduction to a prospect with an endorsement. They come from shared success with your customers or colleagues, someone who knows your potential and can vouch for you or your team’s ability to deliver. These individuals are

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Plan For Customer Reference as Much as Payment

Worry about a good customer reference more than getting paid. A reference will lead to payment, but just because they pay does not mean they’re a reference. Plan for gaining customer references by starting with a request for feedback don the quality of your services and the business results you enabled.

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