Startups

3 Ways to Build Credibility with Prospects

Here are three ways for building credibility. Referrals A referral is an introduction to a prospect with an endorsement. A referral allows you to borrow credibility from a trusted third party. They spring from shared success with your customers or former co-workers, someone who knows your potential and can vouch for you or your team’s

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Nusym De-cloaks 3

It’s been a month since my two posts on Nusym Technology. They upgraded their text treatment ( nu · sym ) to a nice logo. They still promise to deliver the “most significant breakthrough in functional verification in a decade. Nusym Technology is an EDA software company that provides an order of magnitude improvement in verification productivity while

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3 things I learned at Next Step’s “How to Sell the Real Value of Your Solution”

Here are 3 things I learned from Jennifer Vessels in Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7. I need to align my sales efforts with my prospect’s success factors. This means that I need to figure how they are getting measured and how to influence and serve

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Carole Edman, HR Manager To Go

I have had the pleasure of meeting Carole Edman at a number of networking events and been impressed with professionalism and expertise. She started consulting in 1986 as Carole Edman & Associates, and has been offering the following services to small and mid-size companies: High quality interim, on-call, or part-time Human Resources Management consulting services,

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Administrivia in Startups

I had lunch with Sylvia Nessan, a veteran of Synopsys, CoWare, and several high tech startups and she made an observation that I thought was worth writing down: the founding team, and CEO in particular, don’t pay enough attention to how much time they waste on administrivia. Hiring an admin or other outside service providers

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Nusym De-cloaks 2

Some follow-ups to yesterday’s post on Nusym Why de-cloak? Don’t most stealth startups emerge? Yes, at least according to Google and EET. But a good Star Trek allusion (or is it Harry Potter?) always enriches a blog post and the Duke “invisibility cloak” demonstration announcement had recently gone out over the mojo wire, so it was fresh in my

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Nusym De-cloaks

Nusym has been on my radar screen ever since Venk Shukla came to a SIPA dinner on April 26, 2006 and joined their advisory board. Venk has been associated with a number of successful EDA companies (e.g. Cadence, Ambit, Magma Design, and Emulation and Verification Engineering (EVE)), a charter member of TiE, and definitely someone

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