Tools for Startups

Kristin Zhivago

Kristin Zhivago: How to put yourself in your customers shoes

Video and transcript from the “How to put yourself in your customers shoes” briefing by Kristin Zhivago at the March 2022 Lean Culture meetup. She highlights the importance of putting yourself in your customers’ shoes in order to develop a more effective marketing strategy and ultimately drive revenue growth.

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Growth - Best Advice

Newsletter August 2020: Sustained Growth

Growth is on everyone’s mind. These four blog posts focus on the ebb and flow of business, the fact that growth is rarely “more of the same” and often requires a change in structure and effective specialization. Sustained growth requires focused execution on the opportunities that are immediately in front of you, the abandonment of

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