So last night’s talk at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction” was a blast. If you missed it we didn’t hand out slides but we did hand out copies of the short form of the Crucial Marketing Concepts article. It was a very technical audience, almost entirely software engineers and […]
Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wrap-up Read More »
How do you plan when you are in a small software startup? Big company methods are not a good fit. Here are three tips for planning a startup.
3 Tips for Entrepreneurs Planning a Startup Read More »
Google’s acquisition of YouTube seems to have captured the imagination of a lot of entrepreneurs that we meet at various events, in particular everyone wants to start a consumer Internet or media oriented businesses based on “viral marketing.” Here are a couple of key questions to answer for your pre-viral marketing plan, or what you
Your Pre-Viral Marketing Plan Read More »
Join the ACM and improve your peripheral vision–keep track of technical developments in related fields that may impact your business
Join the ACM & Improve Your Peripheral Vision Read More »
I had the opportunity to attend a “Dutch Business Breakfast” that morning. It was organized by the Netherlands Foreign Investment Agency and held at the US Market Access Center. There were three speakers who addressed the challenges of European firms coming to Silicon Valley, followed by individual presentations by about a dozen Dutch startups. Chris
Dutch Business Breakfast at US Market Access Center Read More »
I will be giving a presentation next week at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction.” The event starts at 6:30 next Wednesday, November 14. It will be held in the Oak Room of Bldg 48 at Hewlett Packard, which is at the corner of Pruneridge and Wolfe in Cupertino (or
Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wed 11-14-2007 Read More »
Q: I have an idea for a software product, how do I get started? Our answer is a series of twenty questions that will help you develop and refine your software product idea. See below for the first seven. We also cover these in our workshop Idea to Revenue, that gives you the time and
I Have an Idea for a Software Product, How Do I Get Started? Read More »
The ANZA Technology Network is an independent organization designed to help Australian and New Zealand technology companies explore market opportunities within the US. They offer a variety of programs which connect companies with industry leaders who can help them find the perfect revenue model, market niche, and investor plan. While I was at the 2007
An Entrepreneur’s Perspective of the ANZA Gateway Program Read More »
Francis Fischbach attended the first Sales 2.0 conference in November of 2007 and blogged about it in “Inside Sales 2.0: A Report From the Front Lines.”
Inside Sales 2.0: A Report From the Front Lines Read More »
Getting feedback after engaging with a client or even after an introductory meeting with a prospect is important. A couple of survey tools that we use are iContact and Survey Monkey. They are easy to use and low cost. Survey Monkey has some nice templates. The survey tools are useful when you want to ask
Getting Feedback on your Work Read More »
e-News for Small Businesses is a free electronic mail service designed to provide tax information for small business owners and self-employed individuals. Subscribers receive information about important upcoming tax dates for SB/SE customers, what’s new for small businesses on the IRS Web site, reminders and tips to assist small businesses and self-employed taxpayers with tax
Free Small Business eNewsletter From IRS Read More »
While at the ANZA Technology Network – 2007 Gateway to the US Summit, I attended the Marketing Business Forum panel discussion. This was a question and answer session on how emerging technology companies can gain traction using innovative marketing tools and tactics. The moderator: Chris Shipley, Co-Founder & Editorial Director, Guidewire Group The panel speakers:
ANZA Tech’s Gateway to the US Summit: Marketing Business Forum Read More »
Here is one question I get asked all the time: Is Blogging worthwhile way to promote your business or just a big, newfangled time suck? Our short answer is that you need a website for your business: one of the easiest ways to manage it and keep it up to date is to use a
Is Blogging Worthwhile? Read More »
My father, Joseph Murphy, died suddenly of a heart attack at home in St. Louis last night with my mother and brother present. He had been to see his internist that morning and gotten a clean bill of health. He would have been 82 in a week.
Joseph A. Murphy (1925-2007) Read More »
I really liked “Pithy Thoughts For Startup Founders” by Dharmesh Shah. This post uses six as a point of departure for exploring the challenges of getting a startup off the ground.
Dharmesh Shah’s Pithy Thoughts For Startup Co-Founders Read More »
Today is the kick off to the 2007 Gateway to the US Summit, hosted by the ANZA Technology Network at Plug and Play. The three day conference is the beginning of a three month program designed for Australian and New Zealand companies who are considering the possibility of doing business in the US market. I
Viki Forrest talks about ANZA Technology Network’s Gateway to US Summit Read More »
Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: Please check back soon
Three Phrases Prospects Should Not Find On Your Website Read More »
Three rules of thumb on deal making I took away from a conversation with an electrical engineer and serial entrepreneur.
Don’s Three Rules of Deal Making Read More »
Here are the social networks I participate in. I find them a good source for practical advice for running my business. LinkedIn www.linkedin.com Intuit’s Jumpup www.jumpup.com Bank of America Small Business http://smallbusinessonlinecommunity.bankofamerica.com Bootstrappers Breakfast www.bootstrappersbreakfast.com Check me out, my screen name is tshafer.
Social Networks for Running your Business Read More »
The key challenge in advising entrepreneurs is to help them walk around the options and explore the consequences of each decision.
The Challenge of Advising Entrepreneurs Read More »
