Success for a Bootstrapper
Success for a bootstrapper is a startup with positive cash flow; this enables ongoing market exploration and additional investments in innovation.
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Giving Thanks
It’s appropriate on Thanksgiving to think of the things we have to be grateful for. My short list: Health Family Friends Opportunity As an entrepreneur I am interested in getting something new done. But life is what happens while you are making other plans. I can sometimes get so focused on trying to make a
Find a Problem so Bad That People Pay You To Solve It and Let You Keep the Software
Bill Paseman offers this advice to entrepreneurs: find a problem so bad that people pay you to solve and let you keep the software.
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Peter Drucker on Why Entrepreneurs Reject Unexpected Success
Peter Drucker outlines four entrepreneurial pitfalls, starting with rejection of a new product’s success in a market that is different than was expected.
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Looking for Innovation at a Trade Show
Three tips for attending a trade show and scoping out breakthrough innovations: Start on the perimeter and work you way in to the main floor. All the innovation is in the startups booths on the outside. Before the show spend some time checking out exhibitors’ websites. Especially if you are not familiar with the company
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Understanding vs. Mastery
Some quotes on the important distinction between understanding and mastery.
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A Good Idea is No Match for a Bad Habit
Some great insights from a column by Frank Hayes on “Conventional IT Wisdom” including: “A good idea is no match for a bad habit.”
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A World Built by Scientists and Engineers But Run by Salespeople
“We live in a world built by scientists and engineers, but salespeople run it.”
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Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wrap-up
So last night’s talk at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction” was a blast. If you missed it we didn’t hand out slides but we did hand out copies of the short form of the Crucial Marketing Concepts article. It was a very technical audience, almost entirely software engineers and
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3 Tips for Entrepreneurs Planning a Startup
How do you plan when you are in a small software startup? Big company methods are not a good fit. Here are three tips for planning a startup.
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Your Pre-Viral Marketing Plan
Google’s acquisition of YouTube seems to have captured the imagination of a lot of entrepreneurs that we meet at various events, in particular everyone wants to start a consumer Internet or media oriented businesses based on “viral marketing.” Here are a couple of key questions to answer for your pre-viral marketing plan, or what you
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Join the ACM & Improve Your Peripheral Vision
Join the ACM and improve your peripheral vision–keep track of technical developments in related fields that may impact your business
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Dutch Business Breakfast at US Market Access Center
I had the opportunity to attend a “Dutch Business Breakfast” that morning. It was organized by the Netherlands Foreign Investment Agency and held at the US Market Access Center. There were three speakers who addressed the challenges of European firms coming to Silicon Valley, followed by individual presentations by about a dozen Dutch startups. Chris
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Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wed 11-14-2007
I will be giving a presentation next week at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction.” The event starts at 6:30 next Wednesday, November 14. It will be held in the Oak Room of Bldg 48 at Hewlett Packard, which is at the corner of Pruneridge and Wolfe in Cupertino (or
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I Have an Idea for a Software Product, How Do I Get Started?
Q: I have an idea for a software product, how do I get started? Our answer is a series of twenty questions that will help you develop and refine your software product idea. See below for the first seven. We also cover these in our workshop Idea to Revenue, that gives you the time and
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An Entrepreneur’s Perspective of the ANZA Gateway Program
The ANZA Technology Network is an independent organization designed to help Australian and New Zealand technology companies explore market opportunities within the US. They offer a variety of programs which connect companies with industry leaders who can help them find the perfect revenue model, market niche, and investor plan. While I was at the 2007
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Inside Sales 2.0: A Report From the Front Lines
Francis Fischbach attended the first Sales 2.0 conference in November of 2007 and blogged about it in “Inside Sales 2.0: A Report From the Front Lines.”
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Getting Feedback on your Work
Getting feedback after engaging with a client or even after an introductory meeting with a prospect is important. A couple of survey tools that we use are iContact and Survey Monkey. They are easy to use and low cost. Survey Monkey has some nice templates. The survey tools are useful when you want to ask
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Free Small Business eNewsletter From IRS
e-News for Small Businesses is a free electronic mail service designed to provide tax information for small business owners and self-employed individuals. Subscribers receive information about important upcoming tax dates for SB/SE customers, what’s new for small businesses on the IRS Web site, reminders and tips to assist small businesses and self-employed taxpayers with tax
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ANZA Tech’s Gateway to the US Summit: Marketing Business Forum
While at the ANZA Technology Network – 2007 Gateway to the US Summit, I attended the Marketing Business Forum panel discussion. This was a question and answer session on how emerging technology companies can gain traction using innovative marketing tools and tactics. The moderator: Chris Shipley, Co-Founder & Editorial Director, Guidewire Group The panel speakers:
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