Newsletter: Crafting and Testing Your Value Hypothesis

Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or

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Transcript From Elena Krasnoperova’s Learning Hacks for Bootstrappers

The following is an edited transcript of  the “Learning Hacks for Bootstrappers” briefing by Elena Krasnoperova at the Bootstrapper Breakfast on Fri-Dec-2-2016. She had a “cheat sheet” she handed out that is interleaved here in her remarks. We have added hyperlinks where they help to clarify or elaborate on her remarks. 

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