5 Ways To Start Customer Discovery Interviews

Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that

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Connect With Your Purpose

Bud Caddell (blog “What Consumes Me“) is someone I have been following for a while. He started a new consulting company and I thought I would reach out to see if there were partnership opportunities. He is in his 30’s but suddenly feeling his mortality–see “The Merchant of Death is Dead“–so his application process asked

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OCT Offers Insights That Used To Require an Autopsy

Christoph Guetter suggests in “The eye is a window to the brain; but who’s looking?” that the micron scale resolution of optical coherence tomography (OCT) for in vivo cross-sectional imaging of the human retina may allow earlier and more accurate diagnoses of several common neurodegenerative disorders: Multiple Sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, and amyotrophic

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Webinar Replay: Innovator’s DNA Associating Skill

Panel sessions Feb 22, 2012 on Innovator’s DNA Skill #1 Associating. Terry Frazier of Cognovis, Steve Hogan of Tech-Rx, and Sean Murphy of SKMurphy. Part of the Book Club For Business Impact covered lessons learned applying a number of techniques for associating from chapter 2 of the “Innovator’s DNA” by Jeff Dyer, Hal Gregersen, and Clayton

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Innovator's DNA

Webinar Replay: Innovator’s DNA Series Overview

Steve Hogan and Sean Murphy walk through a five part webinar series on “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen,and Clayton Christensen. Sean thinks it’s the best book on innovation and entrepreneurship for 2011 and useful for any team that is trying to innovate. Each webinar will be in a roundtable format and include

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