Real Prospects, the Simplest Functionality They Will Pay For, and Team Members Who Can Help

Q:  I have worked as a manager in corporate IT for many years, saved my money, and now have an idea for a new product. I need a plan to go from essentially nothing but the idea to building an organization that can support a service-first or  concierge MVP and the metrics in place to

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Content Creation for Thought Leadership and Lead Generation

SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that  complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to  leveraging

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Daniel Pink: Entrepreneurs Need Problem Finding Not Just Problem Solving Skills

Daniel Pink highlights the need for discovery or problem finding skills in this interview with Leigh Buchanan in Inc. Q: What sales traits are crucial for entrepreneurs? This principle of clarity. Entrepreneurs are moving from a world of problem-solving to a world of problem-finding. The very best ones are able to uncover problems people didn’t

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Is Your Health and Fitness Application or Appliance Really a Medical Device?

The last few years have seen the rise of Quantified Self movement and increasing demand for solutions for the Home Health market as the US population continues to age. Many startups are also offering new and very popular personal fitness applications. As a result we are seeing a lot of new products aimed at the

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Difference Between a Hypothesis and an Assumption

The difference between a hypothesis and an assumption is that the first is typically explicit and the second implicit. A hypothesis is what you are testing explicitly in an experiment. An assumption is tested implicitly. By making your assumptions and hypotheses explicit, you increase the clarity of your approach and the chance for learning.

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Recap Semifore MVP Clinic: Selling To A Team of Diverse Experts

Series profile Thinking about this using an OODA loop model – — Observe -> Orient -> Decide ->  Act Orient part is sensemaking — its own kind of fast learning Often takes a long time in a complex situation (e.g., all situations where learning is involved); subject to error because it’s “culture bound” What we

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The Likely Consequences of Entrepreneurship Require Perseverance

Justin Kan (@JustinKan) wrote “Startups Don’t Die, They Commit Suicide” in 2011″ (mirrored on his blog here)  reflecting on what he had observed and learned as a serial entrepreneur. It was reposted on the Philly Startup Leaders list earlier this week which led me to write the following comments mixed with excerpts from Kan’s post.

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Plant Acorns With A Customer Development Interview

A customer development interview should be treated as a conversation that may enable a future business relationship. The best outcome for an initial interview is that you can summarize what you have heard about their needs and constraints on possible solutions and they are interested in another conversation or can recommend others to talk to.

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