Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more […]

Verify Your Market Insights Against A Variety of Information Sources Read More »

Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks

Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Processes mining tools and techniques will play an important role here.

Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks Read More »

Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  “Working Minds: A Practitioner’s Guide to Cognitive Task Analysis” by Gary Klein et. al. and I had an epiphany that these techniques would be

Are You Using Cognitive Task Analysis for New Market Exploration? Read More »

Your Prospects and Your Customers are Real People

I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day relationship we’d like our work to have with

Your Prospects and Your Customers are Real People Read More »

David Foster Wallace: The Only Choice We Get is What to Worship

What follows are excerpts from a commencement speech given by David Foster Wallace to the 2005 graduating class at Kenyon College. I thought they were an appropriate antidote to a model for entrepreneurial motivation that aspires to make enough money to do whatever you want. Wallace outlines some of the risks in failing to align

David Foster Wallace: The Only Choice We Get is What to Worship Read More »

Jim Manzi: Focus on Delivering Value to Customers at a Foreseeable Profit.

Jim Manzi, founder of Lotus and Applied Predictive Technologies, advises entrepreneurs to “Focus on delivering value to customers at a foreseeable profit” in “How to Succeed in Business by Really, Really Trying.” How to Succeed in Business by Really, Really Trying. It’s a great article and also on the limits of advice to entrepreneurs, in particular autobiographies

Jim Manzi: Focus on Delivering Value to Customers at a Foreseeable Profit. Read More »

Great Demo! Workshop on October 10 & 11, 2012

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we’ll help

Great Demo! Workshop on October 10 & 11, 2012 Read More »

Book Club: Chapter 6 The Innovator’s DNA: Experimenting

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 6, recorded on June 20, 2012. Michael Fern and Edith Harbaugh join Steve Hogan and Sean Murphy to discuss lessons learned experimenting to foster innovation. Chapter 6: Discovery Skill #5 Experimenting The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M.

Book Club: Chapter 6 The Innovator’s DNA: Experimenting Read More »

Tristan Kromer Joins Book Club’s Panel on Networking Skill Development

We continue our review of “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen, Clayton M. Christensen with a focus on networking, which the author’s define as seeking serious conversation with individuals from diverse backgrounds, experiences, and expertise.  Here is a  quote by Ronald Burt on creativity from idea brokerage  (condensed from page 117): “People connected

Tristan Kromer Joins Book Club’s Panel on Networking Skill Development Read More »

Book Club: Chapter 5 – The Innovator’s DNA

Call-in Book Review recorded on May 16, 2012 Tristan Kromer, Steve Hogan and Sean Murphy discuss the book and specifically Chapter 5 on networking. Chapter 5: Discovery Skill #4 Networking The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams

Book Club: Chapter 5 – The Innovator’s DNA Read More »

Scroll to Top