Honor Customer Commitments To Avoid Poisoning the Well

“In a small way, every talent acquisition poisons the well for future, bootstrapped startups. It erodes the confidence of users and potential customers. People put their company blog on Posterous, they add their business to GoWalla, they gave AdGrok a few hours of their time, etcetera, etcetera. I’m not saying I would turn down the […]

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Self-Publishing Often Marks The First Generation of New Knowledge

The first observation of a new insight is often published in a lab notebook or personal journal or as notes from a meeting that captured an anecdote. Self-publishing often marks the first generation of new knowledge because “new” is often hard to comprehend and not accepted by the status quo or established publication channels. If

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Founder Story: Linc Jepson, 74ze

This originally appeared in my “Entrepreneurial Engineer” column in EETimes as “Linc Jepson’s 74ze leverages Russian and American engineering talent to persevere” on Jan-18-2011. I have added some additional hyperlinks in this version. Linc Jepson studied Electrical Engineering at Tufts and after he graduated with his BSEE he was drawn to Silicon Valley’s technology boom

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Pretotyping – Techniques for Building the Right Product

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $0.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques

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Sketching The Likeness Of An Imaginary Business

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of

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Book Club: The Innovator’s DNA: Observing

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 4, recorded on April 25, 2012. Jeff Allison, former VP of Engineering at Cisco Systems joins us to discuss observing. Chapter 4: Discovery Skill #3 Observing The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The

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Book Club: The Innovator’s DNA: Questioning

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 3, recorded on March 28, 2012. Sarah Gray, Ethan Thorman, and Mark Cook join Steve Hogan and Sean Murphy to discuss lessons learned asking questions to foster innovation. Chapter 3: Discovery Skill #2 Questioning The Innovator’s DNA by Jeff Dyer, Hal

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Don’t Practice Veterinary Marketing: Talk to Prospects

My father used to complain that a friend of his would make his doctor practice veterinary medicine.  The doctor would ask him what was wrong and his friend would reply in a non-committal way.  Some entrepreneurs, especially in the early market, seem to prefer veterinary marketing:  running tests and making changes in their application without

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New Co-Working Space in Santa Clara: Ground Floor Silicon Valley

Max Bloom and Peter Bloom–yes they are brothers–have opened a new co-working space in Santa Clara called “Ground Floor Silicon Valley.” The 15,000 square foot facility is located at 2030 Duane Avenue, Santa Clara, CA 95054 It’s an interesting facility that has only been open a few weeks.  The facility  includes about 4,000 square feet

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Industry Leader Embeds DataCare UR Enforcer

Mitchell, a leading provider of technology, connectivity and information solutions to the Property & Casualty claims and Collision Repair industries, today announced significant enhancements to the SmartAdvisor(TM) Utilization Review (UR) Decision Manager(TM), an industry-leading solution that automatically integrates utilization review decisions within the bill review process, empowering insurance claims payers with the ability to reduce

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