Boyd’s Essence of Winning and Losing

Call-in Book Discussion recorded on July 27, 2011 Panel discussion on John Boyd’s OODA Loop (Observe-Orient-Decide-Act) with Lenny Greenberg of Assistyx and Venkatesh Rao, author of Tempo and the Ribbonfarm blog, Francis Adanza of LeadFormix, and Sean Murphy of SKMurphy. They shared how they have consciously applied the OODA process to business situations. View record

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Book Club July 13 Community of Practice

Two Community of Practice Articles Communities of Practice – a Brief Introduction by Etienne Wenger Cultivating Communities of Practice: A Guide to Managing Knowledge – Seven Principles for Cultivating Communities of Practice by Etienne Wenger, Richard McDermott, and William M. Snyder These articles provide a good introduction to what communities of practice are and why

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Theresa Shafer Bio

Theresa Shafer – Lead Generation Specialist Theresa has been with SKMurphy since 2003. She was a hardware design engineer at 3COM, AMD and MMI. Theresa also brings experience with budgeting, financial reporting, program management, and market analysis. She is a lead generation and WordPress expert. She has authored an award winning magazine article on line

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How To Determine Your Competition During Customer Discovery

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they

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Actionable Insights For The Entrepreneurially Minded

SKMurphy’s Book Club for Business Impact provides actionable insights for the entrepreneurially minded, whether you are trying to bring change to a market or an organization. It’s a webinar / call in  with a panel that has a roundtable discussion with the audience. Everyone will have a chance to contribute their experiences and lessons learned

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SDForum Workshop Series “Networking for Lifetime Career Success”

SDForum June Event Information: Title: SDForum Workshop Series “Networking for Lifetime Career Success” Date: Tuesday, June 28, 2011, 7:30 AM – 10:00 AM Description: During times of change, the ability to naturally and effectively network to identify new opportunities and develop professional relationships can be critical to success. In this interactive session, Next Step CEO,

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