| In the finding your niche stage startups have a core set of customers who find a common set of benefits in the product and reference each other’s buy decisions. These product benefits can be separated from the founders and creating new customers is no longer based on the credibility of founders but third-party references. Product features are not driven by key customers but by the common needs of the market niche. The challenge of this stage is getting to a scalable repeatable sales process. |  |
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